Legendary Spanish footballer Andrés Iniesta and global investment platform Stoneweg have backed WorldTour team NSN, the legal successor to Israel-Premier Tech. The Israeli club decided to rebrand in response to the Jewish state's actions in the Gaza Strip, which led to both public and sponsor pressure.
NSN (Never say never) rides under a Swiss license, based in Barcelona and Girona, and instead of Factory, Scott is the club's new bike sponsor. Former FC Barcelona player Iniesta is considered one of the best midfielders of all time, having been crowned world champion and two-time European champion with the Spanish national team.
"This new step is meaningful on many levels. It's not just about the sport - it's about everything that surrounds the sport: the values, the excitement, the community. I'm very motivated, very excited and I can't wait to share this new chapter," said Iniesta. "I'm excited about the opportunity to delve deeper into cycling, learn more and understand the immense work that goes into each rider. The team's goal is simple: to grow, enjoy the journey and show what a united team can achieve - because in the end, only one rider wins, but it's the collective effort that defines us."
Next year's Tour de France starts in Barcelona, where Iniesta is an idol, giving NSN a chance to shine more than usual in terms of marketing. The leader of NSN will be Eritrean sprinter Biniam Girmay, who has won five stages in Grand Tours and was the most active rider in last year's Tour. The team also includes Latvian Krists Neilands.
A lot to look at, so much to love 🤩
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
It's all about the detail with our 2026 kit, beautifully designed by https://t.co/GTd8fH7skB and produced by Ekoï.
📷 Chris Auld #WeAreNSN | @weare_NSN pic.twitter.com/LmqFL2QWVc
Redesigning the ride 🎨
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
Introducing our 2026 jersey, inspired by NSN's home city of Barcelona. Its design blends geometry, color blocks, and patterns reminiscent of contemporary BCN.
This is a city that never stands still, where tradition meets modernity, movement becomes… pic.twitter.com/YjNMjH3vzq
🗣️ "Cycling has always been a passion of mine, alongside football. I'm delighted to be experiencing it from the inside now. This is a very important step for NSN on every level. We're excited and motivated, eager to share our knowledge and to keep improving. We can't wait to…
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
