Legendary Spanish footballer Andrés Iniesta and global investment platform Stoneweg have joined forces with the WorldTour team NSN, the successor to Israel-Premier Tech. The Israeli club decided to rebrand due to the Jewish state's actions in the Gaza Strip, which led to public and sponsor pressure.
NSN (Never say never) will race under a Swiss license, based in Barcelona and Girona, and Scott will be the club's new bike sponsor, replacing Factory. Iniesta, a former FC Barcelona player, is considered one of the greatest midfielders of all time, having won the World Cup and two European Championships with the Spanish national team.
"This new step is meaningful on many levels. It's not just about sport – it encompasses everything around sport: values, excitement, community. I am very motivated, very excited, and can't wait to share this new chapter," said Iniesta. "I'm excited about the opportunity to delve into cycling, learn more, and understand the immense work behind every cyclist. The team's goal is simple: to grow, enjoy the journey, and show what a united team can achieve – because in the end, only one cyclist wins, but we are defined by our collective effort."
Next year's Tour de France will start in Barcelona, where Iniesta is revered as a demigod, giving NSN an opportunity to stand out more than usual from a marketing perspective. NSN's leader will be Eritrean sprinter Biniam Girmay, who has won a total of five stages in Grand Tours and was the most aggressive rider in last year's Tour. The team roster also includes Latvia's Krists Neilands.
A lot to look at, so much to love 🤩
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
It’s all about the detail with our 2026 kit, beautifully designed by https://t.co/GTd8fH7skB and produced by Ekoï.
📷 Chris Auld #WeAreNSN | @weare_NSN pic.twitter.com/LmqFL2QWVc
Redesigning the ride 🎨
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
Introducing our 2026 jersey, inspired by NSN’s home city of Barcelona. Its design blends geometry, color blocks, and patterns reminiscent of contemporary BCN.
This is a city that never stands still, where tradition meets modernity, movement becomes… pic.twitter.com/YjNMjH3vzq
🗣️ “Cycling has always been a passion of mine, alongside football. I’m delighted to be experiencing it from the inside now. This is a very important step for NSN on every level. We’re excited and motivated, eager to share our knowledge and to keep improving. We can’t wait to…
— NSN Cycling Team (@NSNCyclingTeam) December 9, 2025
